Unit Economics for your Startup Financial Projections

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#startups #financials #impressinvestors #pitchdecks

There are two ways to calculate Unit Economics for your startup: 1. Per Unit and 2. Per Customer. This video walks you through both including simple formulas, breakeven calculations, and unit economics examples from WeWork and Uber. There's also a section on calculating customer lifetime value (LTV) and customer acquisition cost (CAC).

0:00 - Intro to Unit Economics
0:10 - Two Main Types
0:48 - Per-Unit and Breakeven for Lemonade
2:33 - Unit Economics for WeWork and Uber
4:45 - Two Paths to World Domination
6:20 - Per-Customer Unit Economics
8:20 - Lifetime Value (LTV) for a Coffee Shop
9:28 - Lifetime Value (LTV) for a Subscription Business Like Netflix
11:43 - Calculating Monthly Churn
12:07 - Calculating Global CAC (Cost to Acquire a Customer)
13:01 - Calculating Campaign-Specific CAC (Cost to Acquire a Customer)
14:37 - Find Your CAC for $70

Recommended Videos:
- Financial Projections Template for Startups - https://youtu.be/mJFMT4ncOPs
- My Best Pitch Deck Financials Slide - https://youtu.be/q93-mD3vVGE
- Best Slide to End Your Startup Pitch Deck for Investors [2020 Milestones Slide] - https://youtu.be/39BWvbKJ9wM
- Pitch Deck Playbook - https://youtu.be/DHf6Z_nJsCM
- Pitch Book Playbook, Part 2 - https://youtu.be/U-T-J1Q3sRo

Want to quickly create your startup financial projections and confidently present to investors?
Check out https://RocketProForma.com

Видео Unit Economics for your Startup Financial Projections канала Mike Lingle