409: Betting on Yourself and Building a Personal Brand with Mallory Files

Summary
In this engaging episode of Startup Junkies, hosts Caleb Talley, Daniel Koonce, and Jeff Amerine are joined by Mallory Files, Owner of Ozark Charcuterie Wine Bar, who shares her inspiring journey from experiencing burnout in a full-time job to creating a thriving catering service and eventually opening a successful wine bar.

Feeling the pressure of a demanding job and grappling with mental health challenges, Mallory discovered solace in creating charcuterie boards, inspired by her grandmother’s culinary finesse. Encouraged by friends and her therapist to pursue this passion, she started an Instagram page that quickly grew into a business. Despite facing personal challenges, including a difficult pregnancy, Mallory persevered, leading her business to remarkable growth through strategic social media and SEO efforts.

Mallory's entrepreneurial spirit shines as she describes the distinct customer avatars she created for her catering and wine bar clients, as well as her decision to focus more on catering while integrating the wine bar aspect creatively. The discussion highlights her marketing strategy, emphasizing SEO over social media and targeting specific customer needs.

The hosts delve into Mallory's efforts in managing a growing team and expanding her product offerings, all while maintaining a personalized touch. Mallory shares her vision for the future, including aspirations for personal branding and scaling her business wisely. Her story is one of resilience and strategic growth, offering valuable insights for aspiring entrepreneurs navigating similar paths. Tune in today!

Chapters
00:00 Introduction
03:03 Mallory’s Backstory
07:43 Costly Convenience vs. Budget Living
10:17 Marketing Strategies for Platforms and Audiences
12:36 Curating an Ideal Audience
17:34 What Goes Into a Perfect Charcuterie Board
21:49 Custom Gourmet Platter Experience
22:48 Balancing Kindness with Assertiveness
26:42 Building a Personal Brand Journey
29:24 Embracing Change in Business
31:19 Closing Thoughts

Links
https://www.linkedin.com/in/caleb-talley-25189211b/
https://www.linkedin.com/in/daniel-koonce-3a446a21b/
https://www.linkedin.com/in/jeffamerine/
https://startupjunkie.org/
https://www.linkedin.com/in/malloryfiles/
https://www.ozarkcharcuterie.com/

Видео 409: Betting on Yourself and Building a Personal Brand with Mallory Files канала Startup Junkie