Getting Brand Communities Right

From the April 25th 2019 #mediaX2019 Conference: Digital Communities and the Augmented Human Experience, Lara Lee President & Founder, Creative Renewal takes us on a journey to find out how to avoid common pitfalls by intentionally designing, fostering and evolving thriving and resilient brand communities. She also examines...

1. People first – always. They will feel the difference, and it’s the proven way to win.
2. Celebrate diversity and let healthy conflict blossom – don’t let your desire for efficiency lead you astray.
3. Transactions are not relationships – think strategically and long-term about rich value exchange.

Видео Getting Brand Communities Right канала mediaXstanford