How Vercel Builds Dozens of Metrics from One Heterogenous Table

ABOUT THE TALK:
This talk discusses how Vercel leverages dozens of metrics created from one heterogenous table to drive business, technical, product, and operations decisions across the company. Vercel's approach has empowered technical and non-technical stakeholders to jump into their analytical discovery from the metrics table with more frequent iterations and less involvement from the data team.

Centralizing data and metadata used in creating Vercel's many metrics has increased the number of stakeholders that can participate in analytics, decreased the time needed to troubleshoot outlier events, and removed the data team as a dependency for all data-related tasks.

ABOUT THE SPEAKER:
Thomas Mickley-Doyle leads analytics and data science initiatives at Vercel, scaling insights across engineering, product, and design. He focuses on making data modeling, analytics, and decision-making more accessible for all users.

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Видео How Vercel Builds Dozens of Metrics from One Heterogenous Table канала Data Council