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Building a Smoking Accessories E-commerce Business - Nassir Silwany of CaliConnected

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Nassir Silwany of CaliConnected shares how he, along with his partner, created an online marketplace for high-quality smoking accessories.
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00:00 Introduction
00:50 Backstory
04:28 The business idea
06:53 Shopify Exchange
08:43 The business model
15:00 Fulfillment and shipping
17:20 Competition
20:05 Problems with funding
22:35 Payment processes
24:46 Customer acquisition channels
28:08 Target buyers
32:32 The team
33:23 The journey looking back
35:49 Mistakes made, lessons learned
41:21 Rapid fire round

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