Influencer Marketing for the Right Reasons

This session is presented by August United. You can request the Best Practices doc here: https://connect.augustunited.com/vidcon/

Transactional based influencer marketing can be exhausting and audiences sometimes question its legitimacy. Brands, creators, and audiences are all looking for long lasting relationships they can believe in and trust. This session will include Arie Luyendyk, former star of ABC’s The Bachelor, providing tips on how to find and foster those relationships.

We will explore the difference between transactional and long term relationship-based influencer marketing, where transactional influencer marketing falls short, and highlight the opportunities with long term influencer marketing that is much more challenging!

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