How to build a passive income design studio

In this episode of Looks Good From Here, Hannah chats with Paige Brunton, educator and founder of Square Secrets courses. Paige shares her unexpected journey from a recreation and leisure degree to accidentally building a thriving online education business teaching Squarespace design. Her story proves you don't need the "right" degree to build a successful business—you just need to figure out what works for you.

Key Insights You'll Discover:

Why not having a design degree actually became an advantage in building her business
How blogging and SEO became her secret weapon for getting clients as an expat
The accidental path from web designer to course creator (and getting the ideal client wrong)
Why she dropped Instagram completely and never looked back
Building a content system that allows for months-long maternity leave
The YouTube hack for getting six months ahead on content without burning out

Paige's approach to business centers on doing what you actually enjoy rather than following formulas. From testing whether Instagram mattered to her launches to creating content six months in advance for maternity leave, she's built a business that fits her life—not the other way around.

CHAPTERS:
00:00 Introduction: Meet Paige Brunton
01:45 From Recreation Degree to Web Designer in Europe
05:49 Finding First Clients: Etsy, Agencies, and SEO
08:14 The Accidental Shift to Online Education
11:20 Getting the Ideal Client Wrong
12:21 Building a Content System: Blog, YouTube, and Dropping Instagram
23:06 YouTube Strategy and Analytics
25:02 Team Structure and What to Outsource
29:35 Preparing for Maternity Leave: Six Months Ahead
32:47 The YouTube Content Hack for Busy Seasons
44:03 Design Confession: Facebook Live Disaster
45:50 Off the Grid: Life in Switzerland
47:52 Where to Find Paige and Her Resources

Want more from Paige? Try this quiz - Which Client-Finding Method Matches Your Personality Type? https://www.paigebrunton.com/quiz

Ready to build a website that reflects your unique vision? Start your free SquareKicker trial and discover powerful tools that help you create custom Squarespace sites.
#SquarespaceDesigner #OnlineEducation #ContentStrategy #WebDesignBusiness #SquareKicker #WebDesignPodcast #LooksGoodFromHere

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