Data Collection in Marketing | Primary & Secondary Data, Surveys & Questionnaires | MBA MM 301

Welcome to the MBA Series!

In this educational video, we cover **MM 301: Marketing Research and Analytics – Module I: Data Collection** for 2nd-semester MBA students, following the **MAKAUT University syllabus**.

This episode explains the fundamental concepts of data collection and how organisations gather reliable information to understand markets, customers and business problems. It also discusses different sources and methods of data collection, questionnaire preparation and the common errors that may affect the accuracy of marketing research.

The discussion is presented in a simple Bengali-English mix to help students understand the concepts easily and prepare effectively for examinations.

This video is part of our **MBA Podcast Series**, designed to simplify complex management topics in an engaging and easy-to-understand manner.

**Perfect for:**

MBA students
MAKAUT University learners
Marketing Research and Analytics students
Marketing Management students
Management and Business Studies students
Competitive examination aspirants
Anyone interested in understanding research data collection

**Topics Covered:**

• Meaning and importance of Data Collection
• Sources of Data
• Primary Data
• Secondary Data
• Government sources of secondary data
• Non-government sources of secondary data
• Syndicated Research
• Methods of Primary Data Collection
• Focus Groups
• Observation Method
• Case Histories
• Survey Method
• Structured and Unstructured Surveys
• Direct and Indirect Methods
• Personal Interviews
• Telephone Interviews
• Internet Surveys
• Mail Surveys
• Questionnaire Construction
• Questionnaire Pre-testing
• Qualitative Research
• Quantitative Research
• Differences between Qualitative and Quantitative Research
• Errors in Data Collection
• Methods of improving data quality and reliability

Watch the complete video to understand how organisations select suitable data sources, conduct surveys and interviews, design and pre-test questionnaires and minimise errors to obtain accurate and reliable information for effective marketing and managerial decision-making.

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Видео Data Collection in Marketing | Primary & Secondary Data, Surveys & Questionnaires | MBA MM 301 канала AIMTECH Academy