📈 How to improve your ARPDAU by 30%+ by optimizing your ad monetization waterfall: with Jorge Canga💸

In today’s episode, we dive into an aspect of mobile growth that seems to have defied complete automation - ad monetization. We look at how ad monetization works - and understand why manual waterfall optimization can outperform completely automated optimization. We also explore other nuances and facets of ad monetization - and understand the levers that can often help easily drive 30%+ improvements in ARPDAU.

Key Highlights:
🤔 What is ad mediation?

🙋‍♂️ How mediation layers are connected to individual ad SDKs.

💡 Why prioritizing a waterfall algorithmically or programmatically can lead to suboptimal revenues.

📊 How eCPM floors work.

📞 How different calls in the waterfalls work.

🙆‍♂️ How many waterfalls an app should set up - and how an app should think about this.

👨‍🏫 How an ad monetization manager needs to find the right balance between fill rate and eCPM floors.

💵 Why ARPDAU is a more important metric than eCPM floor or fill rates.

🎮 How the depth of a game’s content pipeline defines its ad monetization strategy.

💰 How some games are built around rewarded videos.

🤷‍♂️ In-app ads can result in churn - and also incremental monetization: how developers should think about this.

🙅‍♂️ Why blacklisting competitors may not always be a good idea.

Check out the full transcript and show notes here:
http://mobileuseracquisitionshow.com/episode/how-to-improve-your-arpdau-by-30-by-optimizing-your-ad-monetization-waterfall-with-jorge-canga/

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Check out our podcasts:
The Mobile Acquisition Show
http://MobileUserAcquisitionShow.com - feat. all things mobile user acquisition.
http://HowThingsGrow.co - feat. inside stories of how technology evolves and grows.

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Get more mobile user acquisition goodies here - or engage us to run your mobile user acquisition activity:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

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Видео 📈 How to improve your ARPDAU by 30%+ by optimizing your ad monetization waterfall: with Jorge Canga💸 канала The Mobile User Acquisition Show