Learn Google Analytics with the Google Merchandise Store Demo Account

A beginner's guide to Google Analytics using the Google Merchandise Store Demo Account. In this video I show you how to login for a free demo account with Google Analytics. The demo account provides metrics for the Google Merchandise Store, an actual online retailer that sells Google branded merchandise. Using this service will allow you to learn Google Analytics from the perspective of an online retailer without having to have access to an online store's website.

As this is a beginner's guide for digital marketing students I take you through the very basics of digital marketing metrics using the Google Analytics Demo Account. You will learn how to read basic website audience metrics, acquisition metrics which examine traffic channels, and conversion metrics where we discuss product performance and online shopping behaviour.

Here is a link to the Google Merchandise Store: https://shop.googlemerchandisestore.com

And here is a link to the Google Analytics Demo Account:
https://support.google.com/analytics/answer/6367342?hl=en

Видео Learn Google Analytics with the Google Merchandise Store Demo Account канала Damien Arthur