Coach Episode: 7 with AJ Wilcox | Founder @B2Linked | Enterprise Marketing using LinkedIn Ads

In this episode of "Coach by TripleDart," we dive deep into "Enterprise Marketing using LinkedIn Ads." Learn about the essential tech stack for 1:1 targeting, how to use LinkedIn’s Matched Audiences API, and tools like Demandbase One to automate audience updates.

Discover ideal ways to leverage LinkedIn's targeting features for the best quality leads and explore strategies that drive real sales results in 2024.

We also cover what's working best, what's changed, and how to collaborate effectively with your sales team using the Handover Framework. Don't miss the key metrics for measuring your ABM campaigns!

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📌 *Chapters:*
0:00 Introduction
2:02 Introduction of AJ Wilcox and LinkedIn Ads
3:50 The Challenges of Different Advertising Platforms
5:52 Why LinkedIn is a Great Platform for B2B and Enterprise Marketing
11:10 Key Ad Formats on LinkedIn
21:09 LinkedIn Targeting
32:25 Retargeting and Funnel Strategies
37:19 New Features in LinkedIn Ads (2024)
38:56 Account-Based Marketing (ABM) and Personalization
44:59 Best Practices and Metrics for LinkedIn Ads
47:26 Case Studies and Success Stories
52:08 Q&A Session
58:48 Conclusion

#enterprisemarketing #linkedinads #abm #b2bmarketing #linkedinmarketing #digitaladvertising #targetedmarketing #linkedinforbusiness

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Видео Coach Episode: 7 with AJ Wilcox | Founder @B2Linked | Enterprise Marketing using LinkedIn Ads канала TripleDart Digital