Vic Firth Drumming Up Attention at the 2025 National Hardware Show

Why was Vic Firth exhibiting at the 2025 National Hardware Show in Las Vegas? That's what we wanted to know!

During recent years, many of Vic Firth's core customers (drummers) were performing less frequently in public, so they had to improvise by taking on other types of paying jobs (e.g. landscaping and home construction, working with very loud equipment). Drummers quickly discovered that their Vic Firth Isolation Headphones were perfect for protecting their hearing while working at a wide-range of loud job sites. Being loyal customers, they were more than happy to share this discovery with their beloved drumstick brand.

Vic Firth, always "listening" to their customers, thus started marketing their Isolation Headphones for the landscaping, home improvement and construction trades. Their latest version includes Bluetooth, so workers can take calls while working on-site. This is a terrific example of smart product extensions and innovation!

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