#7 This or that

We’re diving into a key coaching dilemma—high-ticket packages or affordable offers? Do you focus on premium, hands-on coaching for a few, or create lower-cost products to serve the masses? Both can work, but your strategy makes all the difference.

Then there’s the marketing debate—should you grow an Instagram following or build an email list? IG helps with visibility, but an email list gives you direct access to your audience—no algorithm standing in the way.

Personalized coaching vs. group programs? One-on-one coaching builds strong client relationships, but group programs are easier to scale. A solid approach? Start with 1:1 to understand client needs, then transition into group offers for greater impact.

Content creation is another big factor—should you focus on video or stick to writing? Either way, master your content before outsourcing, or you’ll end up with something that doesn’t sound like you.

The best strategy? A mix of high-ticket and low-ticket offers that take clients on a journey—keeping them engaged while boosting your revenue. Win-win.

00:26: Marketing Strategies: High Ticket vs. Affordable Products
03:19: Transitioning from Social Media to Offers
08:36: Transitioning from Organic Growth to Paid Advertising
11:53: High Ticket Offers vs Low Ticket Offers
16:02: Transitioning to Content Creation Strategies
18:14: The Importance of Sales Calls in Understanding Your Avatar

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Видео #7 This or that канала The Millionaire Coaches