The Art of Olympic Failure | Alan Frei | TEDxBielBienne

At 102 kilograms, Swiss e-commerce pioneer Alan Frei received a stark wake-up call from his doctor: change your life, or face a heart attack. Most people would start with a light jog. Alan decided he wanted to go to the Olympics.

What followed is a story straight out of a Hollywood comedy. Utilizing his dual Swiss-Filipino citizenship, Alan set out on a quest for Olympic glory. After realizing he was completely untalented at cross-country skiing, he pivoted to an unlikely alternative: curling. Against all odds, Alan and a group of friends qualified for the Asian Winter Games, where a team of absolute amateurs managed to defeat the reigning pros from South Korea. Although the Olympic dream ultimately slipped away during the 2025 qualifiers, Alan’s journey redefines what it means to win. In this hilarious and deeply inspiring talk, he shares how a wild, seemingly impossible goal can lead to the adventure of a lifetime, proving that while you might miss the Olympics, you can still become a champion forever. Alan Frei, Schweizer E-Commerce-Pionier, Start-up-Gründer, Entrepreneur. Alan Frei hat 2014 mit seinem Co-Founder Lukas Speiser den Onlineshop Amorana gegründet. Im Jahr 2020 haben sie die Firma an die britische Firma Lovehoney verkauft. Alan Freis aktuelle Tätigkeiten könnte vielseitiger nicht sein: So ist der Lifehacker zum Beispiel jeden Donnerstag als Food Delivery Driver für Uber Eats unterwegs. Mit seiner Alan Frei Company produziert er Content, wie Podcasts, Videos und Newsletter und gibt dort sein Wissen und seine Erfahrung als Unternehmer und Lifehacker weiter. Als angehender Olympischer Curler trainiert er regelmässig für die Olympischen Winterspiele in Mailand 2026. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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