Coke tried to kill it. Twice. But Thums Up said: "Taste the Thunder!"

Did you know that Coca-Cola tried to eliminate Thums Up not once, but twice? 😱 In this video, we dive into the incredible journey of how an Indian home-grown brand defeated a global giant and stayed the #1 choice for millions!

From the 1977 exit of Coke to the "Taste the Thunder" era, discover the strategy behind Thums Up’s dominance.

What you’ll learn:

Why the Indian Government asked for Coke’s secret formula.

How Parle created the perfect "Indian" taste.

The failed strategy Coke used to vanish Thums Up from stores.

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#ThumsUp #CocaCola #BusinessStrategy #IndianStartups #BrandStory

Видео Coke tried to kill it. Twice. But Thums Up said: "Taste the Thunder!" канала Sirisha Bingi