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Influence: The Psychology of Persuasion #booksummary #mindshelf

What truly drives human behavior?
Why do we say “yes” when we mean “maybe,” and how do subtle psychological triggers shape our everyday choices?

In this in-depth MindShelf summary, we explore Influence: The Psychology of Persuasion by Robert Cialdini, one of the most important books ever written on human psychology, marketing, and decision-making. Based on years of undercover research, Cialdini reveals that most acts of persuasion are guided by seven universal principles that operate quietly beneath the surface of our awareness.

This video examines each principle with real-world examples, scientific studies, and practical insights you can apply in your work, communication, and personal life. Whether you are a marketer, creator, entrepreneur, or simply curious about how influence works, this summary will help you recognize the forces that move people, and protect yourself from manipulation.

Видео Influence: The Psychology of Persuasion #booksummary #mindshelf канала MindShelf | Wisdom in Minutes
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