Apple’s Record-Breaking Growth in India’s Smartphone Market #tech #Apple

Apple's market share in India’s smartphone market reached 22% in Q3 2024, marking impressive growth driven by demand for premium smartphones and the successful launch of iPhone 15 and iPhone 16 models. This rise comes as the overall smartphone market grew 3% in volume and saw a 12% increase in value—a record for India. Apple’s strategy to expand its footprint into smaller cities has been effective in boosting sales, further solidifying its appeal among premium buyers.\n\nMeanwhile, Vivo led smartphone shipments with a 19% share, followed by Xiaomi with 17%, as 5G devices accounted for 81% of total shipments. Notably, Nothing emerged as the fastest-growing brand, with a staggering 510% YoY growth.\n\nMediaTek maintained dominance in the chipset market with a 54% share, while Apple took the lead in the premium segment with a 35% share, followed by Qualcomm at 28%. In the feature phone segment, itel held a 36% share, trailed by Lava with 26%. The smartphone landscape in India continues to shift, with premiumization and 5G adoption driving value and shaping consumer trends for the future.\n\n#AppleIndia #SmartphoneMarket #iPhone15 #5GIndia #CounterpointResearch #DopamineFree #learning #lifelonglearning #education #Dopamine

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