Google AdSense vs Ad Exchange (ADX) | Which Drives Better Revenue for Publishers | Ad Manager

Google AdSense needs no introduction. There is no doubt about the impeccable services provided by AdSense, the largest and most sought-after ad network in the world. It provides a robust keyword scanning algorithm, high-quality ads, flexible ad controls and some of the highest payments. Getting accepted by AdSense is almost like a global stamp of validation.

You may have heard about Google DoubleClick Ad Exchange in the passing and it’s okay if you haven’t. Google DoubleClick Ad Exchange, more commonly known as AdX, is Google’s own ad exchange and AdSense actually exists within AdX. AdX is Google’s programmatic real-time bidding ecosystem that connects ad networks, agencies and third-party DSPs with a seemingly infinite amount of publisher inventory and allows publishers to sell their inventories directly.

This video gives you a detailed and insightful comparison of both the platforms and clears some of the common questions in regard to traffic requirements for publishers, ad CPM rates, etc.

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At ‘The Daily Digital’ we are constantly trying to suggest the best and cost-effective products to bloggers, publishers, content creators, app developers and other online marketing professionals.

Here is a list of the best high paying CPM ad networks for publishers who are looking to increase their overall advertising revenue. You can use these networks along with Google AdSense.

Best AdSense Alternative- Setupad https://bit.ly/2VF0lec
Push Notification Network- iZooto https://www.izooto.com/blognife-publishers
Best Contextual Ad Network- Media.net http://media.net/blognife
Best Video Ad Network- vdo.ai http://vdo.ai/blognife/

Here I am sharing a list of the best software tools for bloggers, publishers, and content creators which you can take a look. I have used these platforms and found them to be great and cost-effective. Feel free to signup!

Best Web Hosting Platform- Hostgator http://partners.hostgator.com/vekaN
Unlimited Themes, Photos, and Videos 1.envato.market/Rr2v9
Best WordPress Themes- Themeforest 1.envato.market/NAWqN
Buy Domains at Ultra Cheap Rates- Namecheap namecheap.pxf.io/MazLN
Best Content Delivery Network- Stackpath tracking.stackpath.com/LeBNO
Best Email Marketing Platform- SendX https://sendx.io#_r_thedailydigital

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