Shmul & Rand Fishkin - 2021 Digital Marketing and Beyond

Rand's Blog: https://sparktoro.com/blog/
Rand's Book: http://bit.ly/lost-and-founder-book (Non-Aff-link!)
Highver Tool: https://highver.com

Intro (In Hebrew) - 00:00
Introduction - 01:30
Path of an Agency - 02:17
Path of a Digital Marketer - 07:39
The Next Search Engine - 10:05
Privacy issues and Alternatives - 17:34
Be A Zebra Not a Unicorn - 24:03
SEO Tools and Moz - 27:00
"Go To Other Tools" - 28:44
Keyword Research Tools Are Off - 34:06
What is SparkToro - 36:00
40:31 - Google Is Taking Over
Corona Business Impact - 42:22
Vaccines and Optimism - 44:42
Bye Bye - 48:00

Shmul and Rand Fishkin about 2021 Digital Marketing, from the path of being a digital marketer to the alternatives for search engines out there for fighting the Google monopoly

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