A Product So Good, It Will Last a Lifetime! | Dragons' Den

Showbiz entrepreneurs Danielle Barnet, Singer of the ’90’s classic ‘The Key, The Secret’, and band engineer David Holmes, entered the Den to a guitar performance and were quickly off to a ‘rocking’ start with their pitch for their fiber-optic guitar lead business - LightLead. However, Peter Jones seemed unconvinced at the company’s ability to generate repeat sales: “If this lead lasts a lifetime, then you’re not going to get any repeat business – have you thought about that?”

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