Marketing Assets vs Marketing Activity

Many marketing gurus and business coaches will advise you to spend extraordinary amounts of time conducting marketing activity such as routine posting to social media and LinkedIn outreach, however pay little attention to your Marketing Assets.

As soon as you stop posting to social media, or cease your marketing activity your lead generation will immediately stop, this creates a tremendous amount of pressure for business owners and marketing teams.

However, by focusing on creating marketing assets, which can exist indefinitely and add lots of value to your target customer, you can continue to help your prospective clients long term, with little or no further effort on your part.

Marketing assets can include videos, your website, downloadables, books and much more. Once they're created, they can do a lot of heavy lifting for you and increase your brand engagement with zero time commitment from your business.

Видео Marketing Assets vs Marketing Activity канала Jamie Stenton - Digital Marketing Expert