HubSpot's growth hacking framework and how they prioritize | David Ly Khim at Growth Marketing Stage

Get your free executive summary of 2019 Marketing Benchmark Report: https://growthmarketingstage.com/marketing-benchmark-report

1) Why you need to run experiments
* to optimize a conversion point
* to learn how a new variable affects marketing performance
2) How it is better to think about growth experiments
3) Why documentation plays a big role in experimentation process
4) How experimentation process should be designed

This is what David Ly Khim was teaching at Growth Marketing Stage.
Come join us for the next growth marketing conference - https://growthmarketingstage.com

Видео HubSpot's growth hacking framework and how they prioritize | David Ly Khim at Growth Marketing Stage канала Growth Marketing Stage