Executive Update with Right at Home | July 26th, 2022

Jen Chaney, VP of Franchise Development, and Margaret Haynes, CEO, @RightatHomeCare , provide an Executive Update with questions and answers on the general status of Right at Home.
00:00 Introduction
01:28 State of the Industry - Margaret Haynes provides on opportunity update based on the growing population of seniors 65 plus and what it means to the in-home health care industry. The pandemic has also proved living at home as the safest place for senior care.
03:35 Business Model - Personal care, Companion care, and Specialized Nursing Services. Haynes describes the three kinds of services Right at Home provides.
04:18 Companion Care Services are described by Haynes (hands off support).
04:42 Personal Care Services are reviewed in greater detail (daily living activities).
05:39 Specialized Nursing Services is offered based on state licensure (cared for at home rather than institution). Haynes provides her thoughts on the future of specialized nursing services and how complementary the services are to those provided by home health.
08:04 Common characteristics of Right at Home franchise owners - Margaret Haynes talks about the DNA of top performing franchisees. Individuals who engage with their business performance coach, active with the performance group, interact at the local/state level with other Right at Home owners are more successful. Franchise owners are also business savvy, have a tenacious entrepreneurial spirit, and really want to help people age gracefully wherever they call home.
11:52 Franchise Business Review recognized Right at Home as a top recession-proof franchise. Margaret discusses how recession affects growth, and looks back historically on the growth of the business and reasons why there's been growth at Right at Home since the 2008 recession.
16:04 Caregiver Recruitment and Retention - Jen Chaney talks about the support franchise owners are provided with regards to caregiver recruitment and retention.
17:05 Corporate marketing and sales support - Provided to franchisees to help identify clients. Right at Home leverages national commercial and online advertising, building brand recognition and loyalty. Business Performance Coaches work with owners on a strategic plan for the year. Marketing specialists are available to franchise owners to assist with what is being done locally in their market and communicating the story and services to consumers.
20:19 Does the owner of a franchise also need to be a caregiver? - Margaret explains the advantage of the involvement of an owner as a caregiver across their own network. This is a great experience and opportunity for a focused owner to build relationships with the clients, families and referrals.
22:03 How many caregivers does a franchise owner need? - Right at Home operates around a 1:5 caregiver to clients ratio. A dashboard is provided to owners to help them understand the bench strength availability.
23:43 Retaining a caregiver and creating a strong relationship. - Haynes discusses various aspects of caregiver retention within the Right at Home franchise. Right at Home provides a playbook to franchisees going through various tactics and best practices which have come from the entire network.
26:21 Franchise Business Review survey - 95% of our franchise owners have referred someone for franchise ownership in the past six months.
28:03 Summary - Right at Home is focused on our mission of improving the quality of life for those we serve.
#Franchising #Leadership #SuccessWithSignificance

If you are interested in owning a Right at Home franchise, please visit us at: https://rightathomefranchise.com/

Видео Executive Update with Right at Home | July 26th, 2022 канала Right at Home Franchise Development