NAF Research + Tech Talk: Featuring Professor Ruth Schmidt

NAF’s Vice President of Research and Technology, Marc Lesser, will be having a fireside chat with Ruth Schmidt, Associate Professor at IIT Institute of Design (ID). This fireside chat will be an engaging discussion covering many topics pertinent to behavioral design, communication, and bias.

Ruth Schmidt is an associate professor at IIT Institute of Design (ID). Her teaching and research focus on the intersection of humanity-centered design (HCD)’s deep understanding of here-and-now latent user needs with behavioral economics’ “evergreen” insights into human judgment, decision-making, and behavior. Pulling from nine years in the innovation space, she combines practical application, theory, tools, and frameworks in her work to blur the line between these two disciplines, integrating behavioral insights into design methodologies and integrating design thinking into behavioral problem solving. She holds a bachelor’s degree in art/semiotics from Brown University and a Master of Design (MDes), with a concentration in design strategy, from ID. Learn more about Ruth’s work here:https://ruthkschmidt.com/

Also check out Ruth on twitter (@ruthkschmidt) and Linkedin (rkschmidt).

Видео NAF Research + Tech Talk: Featuring Professor Ruth Schmidt канала NAF