Is TikTok the future of music?

The TikTok juggernaut is showing no signs of slowing. As well as being the platform du jour for short-form video, memes and marketing, TikTok is changing the way we engage with music.

In this session, hear from TikTok global head of music Ole Obermann as he discusses how the app is influencing taste, discovery, live performance, record sales and streams.

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Видео Is TikTok the future of music? канала Web Summit