Willem Boot about "Yemenia" coffee variety

Willem Boot addressing two profound questions:

First, many of the farmers who quite suddenly were proclaimed as producers of “Yemenia” were documented as producers and growers of Yemen’s prolific Udaini coffee variety before. How did this transformation happen? Is this the result of a renaming exercise using the legacy of one of Yemen’s celebrated varieties?

Second, by chance I found out that Qima recently filed a trademark application for the brand “Yemenia” with the trademark office in the United Kingdom. It appears as if the process of scientific research has been hijacked for ulterior motives. Are they aiming at monopolizing the celebration of this new variety for their own economic benefit? I’m puzzled by this trademark and it makes me wonder about the intentions behind this scheme as it sets an important precedent for the coffee industry.
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Видео Willem Boot about "Yemenia" coffee variety канала Erick Santamaría