Update on Good Country Index | Simon Anholt | TEDxAmRingSalon

The world is in miserable state. Measing the goodness of a country is a riveting concept of finding back on track to a self sustaining planet. Simon is sharing a state of the good country party.

Simon Anholt helps national, regional and city governments to earn a better reputation—not by launching advertisement or PR campaigns, but by changing the way they behave. “The only remaining superpower is international public opinion,” says Simon Anholt, an independent policy advisor who has helped over 50 countries to engage more productively with the rest of the world. Simon Anholt has worked closely with heads of governments in countries ranging from the Netherlands to Botswana, from Jamaica to Malaysia. In his home country the United Kingdom, he is a member of the Foreign Office Public Diplomacy Board and he frequently collaborates with multilateral institutions like the United Nations.
As a researcher, Anholt creates international surveys that inform policy. His la- test project, The Good Country Index, is the first to measure exactly how much each country contributes to the planet and to humanity.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

Видео Update on Good Country Index | Simon Anholt | TEDxAmRingSalon канала TEDx Talks