Warpath ‘Airforce’ recruitment campaign starring JEAN-CLAUDE VAN DAMME
At the end of June, Lilith Games set us one of our toughest challenges ever – find a global ambassador for their mobile smash WARPATH, and film a campaign for the game’s September ‘AIRFORCE’ update.
We needed someone brave. Someone who would inspire the hearts of soldiers. Someone with muscles tighter than our deadline. Someone who 30+ males across the world would like.
That someone was Hollywood action icon Jean-Claude Van Damme. In just two short months, our team crafted a storyboard pitch, enticed the Fred Astaire of karate on-board, shot two war-themed commercials (and a backstage interview), and roundhouse-kicked all post-production elements into shape.
We even handled the social media campaign for the Muscles from Brussels. It was truly an honour to work with Jean-Claude, and we’re extremely proud to say our ‘Kung Fu’ video campaign alone got 1.5 million views on YouTube within its first week. Kick, punch, it’s all in the mind…
Видео Warpath ‘Airforce’ recruitment campaign starring JEAN-CLAUDE VAN DAMME канала TAKEOFF
We needed someone brave. Someone who would inspire the hearts of soldiers. Someone with muscles tighter than our deadline. Someone who 30+ males across the world would like.
That someone was Hollywood action icon Jean-Claude Van Damme. In just two short months, our team crafted a storyboard pitch, enticed the Fred Astaire of karate on-board, shot two war-themed commercials (and a backstage interview), and roundhouse-kicked all post-production elements into shape.
We even handled the social media campaign for the Muscles from Brussels. It was truly an honour to work with Jean-Claude, and we’re extremely proud to say our ‘Kung Fu’ video campaign alone got 1.5 million views on YouTube within its first week. Kick, punch, it’s all in the mind…
Видео Warpath ‘Airforce’ recruitment campaign starring JEAN-CLAUDE VAN DAMME канала TAKEOFF
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