How to Survive in a Purchase Market | Mortgage Loan Officers Sales Training : Selling Purchase Loans

How to Survive in a Purchase Market | Mortgage Loan Officers Sales Training : Selling Purchase Loans

Noticing the change in today’s market shift more towards Purchase, I felt it was right to address a few things we can keep in mind when dealing with this ‘different’ lead type.

As a hardcore Refinance Agent myself, I understand first hand of what it is like to ‘invite’ purchase loans into our world and to be honest it sucks.

But the question is though, does it suck because it is outside our comfort zone?
When we accept the reality that the Purchase Market is going to be a best and the faster we learn the language and sale on these type of loans, we’ll miss out on an opportunity that will soon account for 50% of our pipeline.

Purchase Loans.

Whether you’re selling a pre-approval letter, or if you’re selling a real estate agent, there are simply more ‘moving parts’ than what we have grown accustomed to over the last few years.

We’ve become accustomed to and have adapted ourselves to just selling to homeowners.

But what if we chose to expand our reach and also deal with ‘potential’ homeowners and shift some time to focus on the market that will soon become our own refinance business in the future?
Meaning, if I open my eyes to this ‘side’ of the market and learn the process, the sales hats, the marketing strategy and scripting needed to sell the prequal letter, the realtors both buyer and seller, the buyer and your operations to efficiently create a ‘home buying’ machine.

The challenge again is…the actions are outside of our comfort zone and it mainly has to do with our given resources and what we have around us as ‘reference points’ on how to do it and what not to do.

But what if you can find a way that you can be mentored from a producer that doesn’t even work with you, around you or even in the same state as you.

What if you can get daily insights, mentoring, scripting, mindset hacking, selling secrets and motivation?

You can! @SalesRemastered you can get all that, so check out the content and PLEASE COMMENT on the post you find useful and helpful and SHARE it with a few people in your circle that would find it interesting and helpful too!

IN THIS VIDEO, I share with you how to talk to a new home buyer and how to properly position yourself if that prospect is a New Homeowner vs. Seasoned Owner and consider the generation and background of that prospect to better understand how to SELL that prospect!

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Видео How to Survive in a Purchase Market | Mortgage Loan Officers Sales Training : Selling Purchase Loans канала @SalesRemastered