How a Brand Ambassador Can Grow Your Business | The Journey

How a Brand Ambassador Can Grow Your Business. Check out more The Journey content at https://bit.ly/GDTheJourney.

One of the toughest aspects of running digital marketing campaigns is finding the most effective and efficient way to reach your target audience. Yes, you can buy Facebook ads and play around with pay-per-click advertising until you’re blue in the face, but how do you know your campaign is truly reaching the most appropriate audience? Unfortunately, you don’t always know. That’s where influencer marketing comes in. When properly used, working with Brand Ambassadors can skyrocket your business in terms of reach, authenticity and, most importantly, sales.

00:25 - What is a Brand Ambassador?
00:48 - What is influencer marketing?
02:30 - Brand authenticity
03:36 - How do I measure ROI?
04:20 - Native advertising

The trick to finding the right influencers for your business isn’t to focus on the size of their audience, but rather their engagement and how well they relate to your brand. Whether you’re looking for a specific group of bloggers or even visual influencers, there are plenty of options out there for your business.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.
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