Level Up Your Brand: How SEMrush’s Demand Gen Model Builds Authority and Loyalty

Explore the shift from lead generation to demand generation with Julie Farley from SEMrush as she shares the company’s playbook for building brand authority and creating high-impact internal teams. Recorded at B2B Rocks 2024 at Station F, Paris, this talk highlights how SEMrush transitioned from SEO-focused solutions to strategic partnerships with enterprise clients, unlocking new growth channels.

Julie provides insights into fostering a culture of cross-team alignment, gaining buy-in from internal champions, and the importance of direct communication in ensuring all team members align with company goals. Discover the value of demand generation, how it nurtures high-intent leads, and why understanding the “dark funnel” is essential for uncovering hidden customer touchpoints that impact brand loyalty. This session offers practical strategies for aligning product marketing, sales, and internal messaging to maximize go-to-market success.

Key Topics Covered:
Building Internal Collaboration: Fostering communication and alignment across teams.
Demand Gen vs. Lead Gen: Effective strategies to nurture high-intent leads.
The Dark Funnel: Navigating unmeasurable customer touchpoints for better engagement.
SEMrush’s Go-to-Market Evolution: Strategic messaging and partnership shifts for enterprise clients.
Join us to gain actionable insights into team collaboration, demand generation, and transforming your go-to-market approach to drive long-term business growth!
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Видео Level Up Your Brand: How SEMrush’s Demand Gen Model Builds Authority and Loyalty канала B2B Rocks