It only takes one email to open the door to hackers #CyberSecurity

Most cyber attacks start with one click.

Most cyber crime today is not about hacking systems, it is about people clicking the wrong email. When messages look familiar or urgent, it is easy to trust them without thinking.

This clip breaks down why email is still the biggest risk for businesses and why simple awareness matters more than complex tools.

Listen to the full episode → https://www.youtube.com/watch?v=CsannxcIlh8

#WholesaleDistribution #BusinessRisk #EmailSecurity #LeadSmart
What happens to wholesale distribution when tariffs rise, interest rates stay high, and customers expect more with less friction? 

In this episode of Around the Horn in Wholesale Distribution from LeadSmart Channel Cloud, Kevin Brown and Tom Burton sit down with Modern Distribution Management editor and market analyst Mike Hockett to unpack the data behind the headlines and what it means for revenue leaders in distribution. 
You will hear a practical, numbers-driven outlook for 2025 that connects GDP forecasts, Fed policy, and tariff risk with real impacts on margins, inventory, and channel relationships. The conversation stays grounded in what wholesalers, manufacturers, and reps can control, and how to use planning, consultative commerce, and better pipeline visibility to future-proof distribution businesses through uncertainty.  
What You Will Learn: 

• Why November’s softer numbers do not necessarily signal a collapse, and how MDM thinks about “soft landing” versus “stall.”
• How tariffs, elections, and Fed policy are likely to affect pricing power, imports, and inventory strategy for wholesale distribution teams.
• Where distributors are still leaving money on the table because of weak forecasting, poor CRM adoption, and limited collaboration with suppliers and reps.
• How to connect market forecasts to practical decisions about hiring, territory coverage, and hybrid selling models.

 

Meet the Guest:

Mike Hockett is an editor and market analyst with Modern Distribution Management (MDM) and the National Association of Wholesaler-Distributors. He spends his time inside the data and conversations that shape the future of wholesale distribution, from sector forecasts and benchmarking to technology, talent, and channel strategy.

Tools, Frameworks, or Strategies Mentioned:

• MDM’s annual distribution forecast and benchmark reporting.
• Practical approaches to collaborative planning and forecasting between manufacturers, reps, and distributors.
• CRM and pipeline practices that give revenue leaders in distribution a clearer “ground truth” for planning.

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