How The Charlotte Hornets Are Rebuilding Revenue And The Fan Experience

The CNBC Sport videocast brings you interviews with the biggest names in the business. In this week's episode, CNBC's Alex Sherman sits down with Shelly Cayette-Weston, president of business operations for the NBA's Charlotte Hornets.

They discuss the team's surprise comeback season, rebuilding a winning culture, what it takes to increase ticket sales, improving the fan experience, sponsorship value, the collapse of regional sports networks, and building a sustainable business strategy alongside on-court progress.

Watch the full conversation above, and sign up to receive future editions of the CNBC Sport newsletter straight to your inbox: https://www.cnbc.com/lander?id=sport-newsletter

Reporter: Alex Sherman
Senior Field Producer: Jessica Golden
Senior Producer: Nick Robertson
Senior Managing Producer: Tala Hadavi
Edited by: Michael Hoyt
Animation: Jason Reginato
Additional Footage: Getty Images, Charlotte Hornets

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How The Charlotte Hornets Are Rebuilding Revenue And The Fan Experience

Видео How The Charlotte Hornets Are Rebuilding Revenue And The Fan Experience канала CNBC Television