The Pennock Knockdown | Amy Welsman: In Business, Start Small & Niche

Feeling overwhelmed by the prospect of reaching a massive market right out of the gate? Amy Welsman of Paume touches on a fundamental strategy for startups and new ventures: finding your niche first.

The key takeaway? Identify the specific customer who will immediately recognize a strong need for your product – someone who can articulate 3-5 compelling reasons why they need it now. This targeted approach allows for more affordable growth and cultivates strong loyalty within that initial customer base.

This just scratches the surface! For a deeper dive into this crucial early-stage strategy and more actionable insights, be sure to watch the full episode of The Pennock Knockdown with Amy. You'll learn how focusing on the "lowest hanging fruit" can be your most effective path to building a sustainable business.
https://www.pennock.co/blog/the-pennock-knockdown-beyond-clean-hands-how-paume-is-redefining-hand-care-with-founder-amy-welsman

#startupstrategy #nichemarketing #entrepreneurship #businessgrowth #marketingtips #targetaudience #fullvideo #learnmore

Видео The Pennock Knockdown | Amy Welsman: In Business, Start Small & Niche канала Pennock | Digital Marketing Agency