Customer Experience in Sports with NHL San Jose Sharks (CXOTalk #305)

What does digital disruption mean for sports and how do teams turn fans into customers? CXOTalk explores these topics with Jonathan Becher, who is president of Sharks Sports & Entertainment, the parent organization of the NHL’s San Jose Sharks hockey team and three ice sport facilities in Silicon Valley.

Watch more videos and read the transcript: https://www.cxotalk.com/episode/san-jose-sharks-customer-experience-sports

Prior to joining Sharks Sports & Entertainment, Becher spent a decade at SAP in a variety of senior roles, including Chief Marketing Officer and Chief Digital Officer. A three-time CEO, Becher is a frequent speaker at technology industry events, and is a regularly published author on a variety of topics, including the popular blog Manage By Walking Around.

Becher was named by Forbes Magazine as one of the world’s most influential CMOs, most social CMO in The Huffington Post, and a top CxO on Twitter by Social Media Marketing Magazine. He is the Board Chair for the Churchill Club, Silicon Valley’s premier business and technology forum, and is the sole independent Board Member of both Trintech, the leading cloud-based financial Record to Report (R2R) solutions, and Pixlee, the leading visual platform for user-generated content. He is also an adviser to several early-stage companies.

Видео Customer Experience in Sports with NHL San Jose Sharks (CXOTalk #305) канала CXOTALK