Opening Keynote | Digital Hesitation: Why B2B Companies Aren't Reaching Their Full Digital Potential

In this opening keynote, Executive Director Thomas Lah will present the key concepts of TSIA’s latest book: Digital Hesitation: Why B2B Companies Aren't Reaching Their Full Digital Potential.

Back in 2018, Forbes published an article titled: Digital Transformation Four Years On: Hype Or Reality? In the following three years, the skepticism has mounted. Everyone is talking about digital transformation, but is there any “there there?” TSIA asserts that technology companies have just begun to tap into the true potential of digital transformation. Thomas will outline the key levers of digital transformation that technology companies should aggressively be pursuing:

- The Digital Customer Experience,
- Products that climb the value ladder,
- Outcome aligned pricing,
- Data driven sales,
- Customer Success at scale, and
- Digitally enabled partners.
Thomas will also review the friction points that are creating this phenomenon of digital hesitation.

Видео Opening Keynote | Digital Hesitation: Why B2B Companies Aren't Reaching Their Full Digital Potential канала TSIA (Technology & Services Industry Association)