Product Marketing Genius #21:𝐰𝐡𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐭𝐡𝐞 𝐠𝐥𝐮𝐞 𝐭𝐡𝐚𝐭 𝐡𝐨𝐥𝐝𝐬 𝐲𝐨𝐮𝐫 𝐭𝐞𝐜𝐡 𝐬𝐜𝐚𝐥𝐞𝐮𝐩 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫

In 10 minutes ⌚ Eran Kinsbruner with Checkmarx and I discuss 𝐰𝐡𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐭𝐡𝐞 𝐠𝐥𝐮𝐞 𝐭𝐡𝐚𝐭 𝐡𝐨𝐥𝐝𝐬 𝐲𝐨𝐮𝐫 𝐭𝐞𝐜𝐡 𝐬𝐜𝐚𝐥𝐞𝐮𝐩 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫.
From R&D to revenue, Eran explains how 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐤𝐧𝐨𝐰-𝐡𝐨𝐰 + 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 turns product marketing into an 𝐞𝐧𝐠𝐢𝐧𝐞 𝐟𝐨𝐫 𝐠𝐫𝐨𝐰𝐭𝐡.
We also discuss: 

 ✅ 𝐖𝐡𝐚𝐭 𝐂𝐄𝐎𝐬 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐤𝐧𝐨𝐰 about PMM's strategic role

 ✅ Career advice for 𝐫𝐢𝐬𝐢𝐧𝐠 𝐏𝐌𝐌𝐬

 ✅ How to achieve 𝐨𝐮𝐭𝐬𝐢𝐳𝐞𝐝 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 even with a 𝐥𝐢𝐦𝐢𝐭𝐞𝐝 𝐛𝐮𝐝𝐠𝐞𝐭
The power of delivering outsized results with a limited budget blew my mind when I once helped a company achieve record-breaking acquisition on a shoestring budget - never again did I underestimate the power of this approach!
This episode of Product Marketing Genius - recorded at the Product Marketing Alliance New York Summit - is brought to you by Caribou Strategic, where 𝐰𝐞 𝐡𝐞𝐥𝐩 𝐭𝐞𝐜𝐡 𝐬𝐜𝐚𝐥𝐞𝐮𝐩𝐬 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭 𝐚𝐧𝐝 𝐬𝐮𝐜𝐜𝐞𝐞𝐝.
🎁 For a 𝑓𝑟𝑒𝑒 𝑒𝐵𝑜𝑜𝑘 of my 𝐴𝑚𝑎𝑧𝑜𝑛 𝑏𝑒𝑠𝑡𝑠𝑒𝑙𝑙𝑒𝑟, Product Marketing Wisdom, visit: https://cariboustrategic.com/weekly-recap-of-wisdom-from-wizards-free-amazon-bestseller-ebook?utm_source=youtube&utm_medium=social&utm_campaign=pmgenius&utm_content=eran_kinsbruner
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Видео Product Marketing Genius #21:𝐰𝐡𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐭𝐡𝐞 𝐠𝐥𝐮𝐞 𝐭𝐡𝐚𝐭 𝐡𝐨𝐥𝐝𝐬 𝐲𝐨𝐮𝐫 𝐭𝐞𝐜𝐡 𝐬𝐜𝐚𝐥𝐞𝐮𝐩 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫 канала Nitin Kartik