GRWM as a person who doesn't really know that much about makeup 💄 #sxsw #femalefounders #grwm

My makeup routine is really not that sophisticated (contouring scares me I dunno why) but wanted to show you what I do bc maybe you can teach me a few things!

Here I am getting ready in the hotel room for my first time speaking at SXSW in Austin! I love doing panels especially about business, entrepreneurship, and my journey as a creator (it’s been since 2009, can you believe!?) so these are always fun. I love a deep, focused conversation with people who know what they’re talking about.

My jumpsuit is from Free People and my makeup is honestly from all over the place. I don’t really have any loyalty towards any makeup brand but here are a few standouts that have been bought on repeat:

✍️ Stila Stay All Day Waterproof Liquid Eyeliner - Super solid. Makes my wings perf every time.

👁️ Thrive Causemetics Liquid Lash Extensions Mascara - The tubes build on each other and make my nothing lashes so long! I love it!

☁️ NYX High Definition Finishing Powder - makes your face matte instantly!

K that’s it. Any questions!?

Thanks @kajabiapp and @incmagazine for having me at SXSW! Thank you to Sam for making sure I get to everything on time. Thank you to the local Austin BlogiFam who came out to see me speak and then spent the whole next day shooting ridiculous content with me! I can’t wait for you guys to see it!!

♥️Cassey

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