Should you design services or experiences? / Joe Pine / Episode #50

In this episode Joe Pine explains why it's so important that we understand the distinctions between services and experiences.

There are no markets. There are just customers! So we need to stop marketing and start customering. What's customering you ask? Joe explains it in detail.

Finally we discuss the different roles of the Chief Experience Officer (CXO) and why this is a vital role in companies that want to survive in the experience economy.

Would you like to win a SIGNED copy of The Experience Economy? Check the episode for details and read the rules below!

Please 👍🏻if you like and ▶️subscribe. Click the 🔔to get notified about new videos.

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📺 EPISODE GUIDE
03:03 - The first encounter with Service Design.
06:35 - What is the difference between services and experiences?
15:40 - How can we move from marketing to customering?
26:52 - Who are chief experience officers?
35:27 - Big question: Which design business are you really in?
36:15 - Book Giveaway!

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🔗 LINKS FROM THE EPISODE
* Joe on LinkedIn ➜ https://go.servicedesignshow.com/l8523
* Reverse Customering Masterclass ➜ https://go.servicedesignshow.com/vflir
* The Experience Economy (book) ➜ https://go.servicedesignshow.com/l3wsh
* The Roles of the Chief Experience Officer (article) ➜ https://go.servicedesignshow.com/lgf8b
* Strategic Horizons ➜ https://go.servicedesignshow.com/nhl8i

🎙️ LISTEN TO THE PODCAST
Listen to the Service Design Show on your daily commute.
* SoundCloud ➜ https://go.servicedesignshow.com/podcast
* iTunes ➜ https://go.servicedesignshow.com/itunes
* Stitcher ➜ https://go.servicedesignshow.com/stitcher

🚀 [FREE COURSE] HOW TO EXPLAIN SERVICE DESIGN
Learn how you can get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!
https://go.servicedesignshow.com/free-mini-course

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HOW TO ENTER THE CONTEST
To enter the contest leave a comment on this video in which you give the answer to this question "Who is the co-author on The Experience Economy?".

OFFICIAL RULES
1. The winner will be selected randomly from all the correct entries that were submitted before May 3rd 2018 20:00 CEST.
2. Leave your real name in the comment so we can contact you via LinkedIn in case you've won. If the winner doesn't claim his the prize within 48 hours we will redraw a new winner. Absolutely no personal information will be kept, other than to only notify the winner.
3. This giveaway is open internationally, and all entrants must be 18 years of age (or older) to participate.

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This giveaway is ran in accordance to the YouTube Community Guidelines and YouTube Terms of Service.
https://www.youtube.com/yt/policyandsafety/communityguidelines.html

https://www.youtube.com/static?gl=US&template=terms

Any entries not following the YouTube Community Guidelines will be disqualified. YouTube is not affiliated to this contest in any way. Personal data from the giveaway will NOT be used or shared in any way, shape or form.

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Our goal with the Service Design Show is to help you design services that have a positive impact on people and business.

If you're into that then we'd we'd love to have you subscribe to the channel!

🔔 https://go.servicedesignshow.com/subscribe

Видео Should you design services or experiences? / Joe Pine / Episode #50 канала Service Design Show