Two typographic lessons hidden in the HBO logo — that every designer should

Most people look at logos.
Designers look at optical corrections.

The HBO logo hides two classic typography principles:
• Bowl balance
• Overshoot

Small adjustments that make letters feel balanced to the eye — even when they’re not mathematically perfect.

Because great typography isn’t about precision.
It’s about perception.

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Видео Two typographic lessons hidden in the HBO logo — that every designer should канала Martina Flor