Can a Pay-Per-Performance Pricing Model Work for Your Agency?
Can a Pay-Per-Performance Pricing Model Work for Your Agency?
3 Golden Nuggets From This Episode
1. An unbelievable model. The pay-per-performance model may not be for everyone, but it has worked for our guest, whose model has evolved to charging a percentage of the profit. Clients jump at the chance of getting the service and paying only if the ads work and bring the expected results. They may not be as eager once they start sending the payments, but Kyle trusts his model and is confident that it gets the best results.
2. Refine your criteria. At first, this agency didn’t necessarily know what the criteria for working in this niche had to be. They thought that working with companies that showed promise was good enough to ensure success. But with time and experience they have adjusted that to working with companies that have a certain monthly revenue from the product that they want them to advertise and have a sales team. Now clients practically audition to work with them and not the other way around.
3. Maintain communication. Each client thinks about things a little differently and some may not understand why it’s better for them to pay an agency an amount that they would gladly pay to Google. To address this, Kyle and his team realized the importance of maintaining communication with them to present the progress they had made and how they stay on top of things. Hence, the email-only communication with clients turned into monthly or bimonthly meetings.
Ever wondered if you could make money on performance-based pricing? Kyle Sulerud was a Google ads expert with many years of experience in the space. He even had a training program teaching others his Google ads methodology. That was until he was presented with the challenge of running YouTube ads. Today he runs AdLeg, an agency specialized in this niche. Kyle joins the podcast to talk about his experience with the pay-per-performance model, how it has worked for him, how he refined his criteria to work with clients that he could ensure success, and the hurdles he has found in his learning experience.
==========================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.
JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER. http://jasonswenk.com
In 1999 he launched a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi, and Lotus Cars. After 12 years of amazing growth, his agency was acquired in 2012.
Now, Jason leads JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow, scale, and enjoy running their agency by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 20,000 agencies in 42 countries meet or exceed their business goals.
Jason generously shares it all as a frequent guest on popular radio and podcast shows. He has been featured as an expert in top media publications such as Entrepreneur and Inc. Magazine. Plus, he currently hosts two of the best agency podcasts:
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
The #AskSwenk Show, a video show that answers agency questions about successful, multi-million dollar agency.
SCHEDULE
MON & THUR VLOG #SwenkToday
Q&A from my digital agency audience
Ask me A Question
http://jasonswenk.com/askswenk
Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com
Follow me:
http://www.facebook.com/jasonswenk
https://twitter.com/jswenk
https://www.instagram.com/jswenk
https://www.linkedin.com/in/jasonswenk
https://medium.com/@jswenk/
Видео Can a Pay-Per-Performance Pricing Model Work for Your Agency? канала Jason Swenk
3 Golden Nuggets From This Episode
1. An unbelievable model. The pay-per-performance model may not be for everyone, but it has worked for our guest, whose model has evolved to charging a percentage of the profit. Clients jump at the chance of getting the service and paying only if the ads work and bring the expected results. They may not be as eager once they start sending the payments, but Kyle trusts his model and is confident that it gets the best results.
2. Refine your criteria. At first, this agency didn’t necessarily know what the criteria for working in this niche had to be. They thought that working with companies that showed promise was good enough to ensure success. But with time and experience they have adjusted that to working with companies that have a certain monthly revenue from the product that they want them to advertise and have a sales team. Now clients practically audition to work with them and not the other way around.
3. Maintain communication. Each client thinks about things a little differently and some may not understand why it’s better for them to pay an agency an amount that they would gladly pay to Google. To address this, Kyle and his team realized the importance of maintaining communication with them to present the progress they had made and how they stay on top of things. Hence, the email-only communication with clients turned into monthly or bimonthly meetings.
Ever wondered if you could make money on performance-based pricing? Kyle Sulerud was a Google ads expert with many years of experience in the space. He even had a training program teaching others his Google ads methodology. That was until he was presented with the challenge of running YouTube ads. Today he runs AdLeg, an agency specialized in this niche. Kyle joins the podcast to talk about his experience with the pay-per-performance model, how it has worked for him, how he refined his criteria to work with clients that he could ensure success, and the hurdles he has found in his learning experience.
==========================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.
JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER. http://jasonswenk.com
In 1999 he launched a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi, and Lotus Cars. After 12 years of amazing growth, his agency was acquired in 2012.
Now, Jason leads JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow, scale, and enjoy running their agency by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 20,000 agencies in 42 countries meet or exceed their business goals.
Jason generously shares it all as a frequent guest on popular radio and podcast shows. He has been featured as an expert in top media publications such as Entrepreneur and Inc. Magazine. Plus, he currently hosts two of the best agency podcasts:
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
The #AskSwenk Show, a video show that answers agency questions about successful, multi-million dollar agency.
SCHEDULE
MON & THUR VLOG #SwenkToday
Q&A from my digital agency audience
Ask me A Question
http://jasonswenk.com/askswenk
Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com
Follow me:
http://www.facebook.com/jasonswenk
https://twitter.com/jswenk
https://www.instagram.com/jswenk
https://www.linkedin.com/in/jasonswenk
https://medium.com/@jswenk/
Видео Can a Pay-Per-Performance Pricing Model Work for Your Agency? канала Jason Swenk
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
![How This Agency Got to $40 Million by Setting Clear Financial Goals](https://i.ytimg.com/vi/-elWnjX5rus/default.jpg)
![These 8 Proven Models Are MUCH Better Than The Typical Digital Agency Model | Mike Cooch](https://i.ytimg.com/vi/MBwPVQwdjBI/default.jpg)
![2 Common Mistakes to Avoid While Growing Your Agency](https://i.ytimg.com/vi/OwOFHnl7k7A/default.jpg)
![Email Marketing Agency Services From a 7 Figure Email Marketing Agency Owner](https://i.ytimg.com/vi/lSd3s41aZLo/default.jpg)
![Pay Per Lead (PPL) vs Retainer Agency - Ian Bentley CEO of Pivot and Scale breaks it down!](https://i.ytimg.com/vi/rpM35E0WVqY/default.jpg)
![How To Charge 10k Per Client | SMMA High Ticket Secrets Revealed](https://i.ytimg.com/vi/I0qJgoSAgRk/default.jpg)
![5 Keys To a Great Customer Success Strategy to Retain More Clients](https://i.ytimg.com/vi/nClw8r-Ys0c/default.jpg)
![How to Grow Your Digital Agency to an 8-Figure Revenue](https://i.ytimg.com/vi/_hVhEbKoR4Y/default.jpg)
![Do You Have a Foot in the Door Strategy to Scale Your Agency Faster?](https://i.ytimg.com/vi/XPoSaPFY2ZY/default.jpg)
![How to Increase Profitability By Charging What You're Worth](https://i.ytimg.com/vi/sYbIUYRDV3Q/default.jpg)
![How The Pay Per Lead Pivot From Retainer Model Transformed Amon's Agency [Interview]](https://i.ytimg.com/vi/KiW1dFuYleo/default.jpg)
![This Agency Offer Hack Landed Me 150 Clients In 2021](https://i.ytimg.com/vi/rOD9czj1EAs/default.jpg)
![Does Your Digital Agency Have the Right Systems to Scale?](https://i.ytimg.com/vi/l4cd-c1zSW8/default.jpg)
![Landscape Employees Discuss Hourly Wage vs Performance Pay - Pros & Cons.](https://i.ytimg.com/vi/ssKONB2eOnA/default.jpg)
![Why PAY PER SHOW is a NO GO for your Digital Agency](https://i.ytimg.com/vi/ZrH1_Jq6530/default.jpg)
![How To Build A $12000/m SMMA In 45 Days](https://i.ytimg.com/vi/Som0SHR_S14/default.jpg)
![What is Pay for Performance?](https://i.ytimg.com/vi/KQeZVG5TcVY/default.jpg)
![Pricing Your SMMA Services: What You Should Know Before You Start](https://i.ytimg.com/vi/hskfmCb4uW8/default.jpg)
![Start Doing Pay Per Lead For Free 💲💲 | Flexxable](https://i.ytimg.com/vi/AGN6kV3CzV4/default.jpg)
![The numbers behind a 7 Figure Agency Using PPL](https://i.ytimg.com/vi/IdyfPvTegBE/default.jpg)