AI Search Visibility: Why Prompt Tracking Fails and What actually Works

AI search visibility is becoming part of the job, but “prompt tracking” is not the shortcut people think it is.

In this episode, I’m joined by Mark Williams-Cook, founder of AlsoAsked, Digital Marketing Director at Candour, and creator of the Core Updates newsletter. We unpack what’s changing in 2025 across Google AI Overviews, AI Mode, ChatGPT, and Perplexity, and why tracking a handful of prompts is a fragile way to measure visibility.

Instead, we go deep on what actually works:

* How brand becomes what LLMs understand about you
* Why results are non-deterministic and heavily context-dependent
* Better approaches to extracting and auditing “facts” models believe about your brand
* How Mark’s team connects prompts to the underlying searches AI systems run
* Why visibility becomes multi-site, not just “rank my website”
* A real example: the same content moved to LinkedIn ranked in 48 hours and showed up in AI surfaces
* Using People Also Ask as intent intelligence, not FAQ filler
* The most common ways SEOs misuse LLMs and why it backfires

If you’re trying to build a visibility strategy that survives volatility, personalization, and changing AI interfaces, this episode will give you a clearer framework.

Connect with Mark on LinkedIn: https://www.linkedin.com/in/markseo/

Chapters:

00:00 SEO Landscape in 2025
02:54 Modern SEO Practices
08:40 AI's Impact on SEO
15:24 Leveraging People Also Ask Data
25:49 Content Strategy and Freshness
30:12 Optimizing Content Creation with AI
35:21 Navigating Google Changes and Business Risks
36:43 Essential Skills for Modern SEOs
41:16 Rapid Fire Insights on AI and SEO
47:51 Marks Advice to SEOs

Видео AI Search Visibility: Why Prompt Tracking Fails and What actually Works канала AI SEO Show