Howard Johnson’s: The New England Road Trip Icon Corporate America Killed Howard Johnson’s, New

Howard Johnson’s: The New England Road Trip Icon Corporate America Killed Howard Johnson’s, New England nostalgia, Lost American restaurants, Corporate consolidation, Classic road trip food, Howard Johnson orange roof, 28 flavors ice cream, New England roadside restaurants, Restaurant chains that disappeared, Corporate buyouts destroyed brands, Marriott acquisition history, American road trip culture, Vintage New England dining #NewEnglandTrue #HowardJohnsons #LostAmerica #NostalgiaBait #CorporateGreed Howard Johnson’s wasn’t just a restaurant. It was New England road trip culture. Founded in Quincy, Massachusetts in 1925, Howard Johnson’s grew to over 1,000 locations by the 1970s, known for its orange roofs, fried clams, and 28 flavors of ice cream. Families trusted it because it was affordable, consistent, and familiar. That trust was destroyed after Marriott acquired the brand in 1985 and stripped it apart through corporate sell-offs, cost cutting, and quality erosion. By 2016, the last full-service Howard Johnson’s restaurant closed. This is the story of how a beloved New England institution didn’t fail, it was dismantled.

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