Fintech Marketing Lab with Araminta Robertson and Cristina Ciaravalli

Hot take: activity metrics don’t always tell the full story.

One rep can make 250 cold calls and book one meeting. Another can make 25 calls, attend a few events, send thoughtful outbound, and book three high-quality demos.

The goal isn’t just activity for the sake of activity. It’s building a process that actually creates momentum and moves deals forward.

Sometimes the best sales teams aren’t the ones doing the most. They’re the ones doing the right things consistently.

We recently joined Fintech Marketing Lab with Araminta Robertson where we talked about what actually drives revenue in fintech today... from early-stage sales hiring to warm outbound, ABM, and aligning sales + marketing more effectively.

Give it a listen here: https://share.transistor.fm/s/5160849c

Видео Fintech Marketing Lab with Araminta Robertson and Cristina Ciaravalli канала Valli Ventures