Transition 2015: Martin Weigel on Long-Term Brand Building

Wieden+Kennedy's Martin Weigel discusses why marketers need to stop focusing on short-term metrics, and explains why long-term brand building is critical even in the age of “now.”

To watch more Transition talks, visit: https://transition.percolate.com

About Transition:

We are living in a world of constant transition. What it takes to build an inspired brand is changing, with global trends giving marketers more influence and impact than ever before. Join more than a thousand of the brightest minds in marketing for Transition, an annual two-day event full of talks and workshops on how to seize the biggest business opportunities of tomorrow.

To learn more, visit: https://percolate.com/transition

Видео Transition 2015: Martin Weigel on Long-Term Brand Building канала Percolate