Why is it so hard to be creative?

In this video, we talk about creativity.

00:00 - Intro
1:55 - What is creativity?
5:15 - Creativity formula
5:43 - Banking on creativity
6:42 - Selling creativity
8:21 - Great unproductive ideas
9:58 - Applying creativity

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Видео Why is it so hard to be creative? канала DamiLee