Field Work Coffee Assessment 2 Part 1 - Group 1

This campaign positions Fieldwork Coffee as a leader in Melbourne’s specialty coffee industry by connecting with ethically minded Gen Z and Millennial consumers. Built on a purpose-driven narrative and an integrated media strategy that combines message integration and strategic integration, it aims to boost social media engagement by 20% and brand awareness by 25% over six months. Through pop-up events, influencer collaborations, and targeted digital storytelling, the campaign strengthens brand equity and drives sustainable growth.

Видео Field Work Coffee Assessment 2 Part 1 - Group 1 канала Mia Travers