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The Role of Psychic Distance in International Humanitarian Aid

This video looks at charitable giving and donor behaviour in the context of international humanitarian aid. It introduces the concept of psychic distance and examines its role in the donor’s decision-making process. The video explores the questions of why donors choose to support some distant strangers more than others.
This is a video summary of the following paper:
Mittelman, R., & Dow, D. (2017, June). The role of psychic distance in international humanitarian aid: A macromarketing perspective. Paper presented at the 42nd Annual Conference of the Macromarketing Society, Queenstown, New Zealand.

This video features the song Orion by Quarkstar available under a Creative Commons Attribution (3.0) license http://dig.ccmixter.org/files/Quarkstar/54973

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2 июня 2017 г. 19:01:45
00:03:06
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