Amazon PPC Placement Isolation: Step-by-Step Technical Tutorial

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Learn the technical process behind placement isolation for Amazon advertising campaigns. This video walks through the exact steps to isolate top of search placement while reducing spend on rest of search and product pages using placement bid modifiers.

In this Amazon PPC tutorial, I demonstrate how to use the Simple Placement calculator formula to determine the exact bid adjustments needed for proper placement isolation. The method involves strategically adjusting base bids while increasing top of search placement modifiers to maintain competitive positioning on high-converting placements.

The video covers the step-by-step process starting with a 20% top of search placement modifier, which requires reducing base bids by 16.67%. This keeps top of search bids at the original level while lowering rest of search and product display page bids to 83 cents, making them less competitive and reducing wasted spend.

I show how to gradually increase placement modifiers by 10% every 2-3 days, from 20% to 30% and beyond, while making corresponding base bid adjustments. Each increase further reduces spend on lower-converting placements while maintaining top of search competitiveness.

This Amazon PPC strategy helps maximize conversion rates by focusing budget on the highest-performing placement - top of search - where you get the best possible results. The technique is particularly effective for Amazon sponsored products campaigns and Amazon sponsored ads optimization.

Contents:
3:14 - Simple Placement calculator formula and Excel setup
5:33 - Setting initial 20% top of search placement modifier
9:43 - Adjusting base bids by minus 16.67% calculation
16:33 - Making bid adjustments in campaign ad groups
30:86 - Results after first adjustment showing bid changes
55:33 - Increasing to 30% placement modifier process
122:00 - Long-term strategy for gradual 10% increases
168:40 - Final results and traffic concentration benefits

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