Mediatwits #182: Looking Back at 2015 and Ahead to 2016

What a year it was! The Donald has been hogging political headlines (and social media), while publishers have had to deal with ad-blocking in mobile, as well as new walled gardens on Snapchat and Facebook. One of the biggest stories this year was the growing importance of mobile phones for content creators. As we noted in our State of The News Media episode, many websites are now receiving more traffic from their mobile sites than desktop versions. As mobile has grown to become a priority for publications so too have platforms. We’ve discussed how many publications have created positions focused on social media, while platforms such as Facebook, Twitter and Snapchat have added native content in partnership with publishers. Apple’s big decision to allow ad-blocking on iOS 9 gave media watchers something to talk about. On the content side, on-demand media continues to trend as just about every publication started a podcast. The growth of streaming video options is making cord-cutting a more viable option. Companies such as Netflix and Hulu are upending the entertainment industry and we’re seeing those effects in the declining number of subscribers to pay TV. Plus, offerings from HBO, Sling TV and potentially ESPN could move things even faster. This week on the Mediatwits podcast we take a look at the biggest media stories of the year with special guests Paul Berry, CEO of RebelMouse; Connie Guglielmo, editor in chief at CNET; Lily Hay Newman, staff writer at Slate; and Andrew Lih of American University. MediaShift’s Mark Glaser is hosting and Jefferson Yen producing.

Видео Mediatwits #182: Looking Back at 2015 and Ahead to 2016 канала MediaShift